SUSTAINABILITY

We want to offer real sustainability along the whole production process but also offer our product at affordable and accessible prices.

As we are a new company we had very little opportunity to ruin this planet through our company practices, but we intend to do the least harm possible. All our suppliers have GOTS Certification, which stands for Global Organic Textile Standard. It’s a big deal for factories, for clothing brands and for consumers. In short, it’s a big deal for the planet.

ORGANIC FARMING OF RAW MATERIALS

The apparel industry is one of the biggest contributors to soil degradation, water contamination, natural ecosystem destruction and environmental pollution, due to the farming of its fibres. Switching to an organic approach that manages water consumption responsibly, avoids use of chemicals and opts for ecologically based pest controls and biological fertilizers is a huge step to reduce the environmental impact and ensure a future for agriculture and generations of farmers to come.

CLIMATE FRIENDLY

All of our T-shirts and Sweatshirts are made in manufacturing facilities powered by green renewable energy, from low-impact raw materials. The carbon footprint of our products has been reduced by some 90% and the calculations were certified.

FAIR FOR EVERYONE ENVOLVED

We want to support the people who made our products. For all of our products we use manufacturers with verified fair and ethical production, which means the people who made it earned a living wage for their labour. All of our T-shirts and weatshirt are made in India under verified fair and ethical conditions.

All printing and embroieries are being done in Austria with an integrative manufacturing company which is creating opportunities for disabled workers.

SUSTAINABLE PRINTING AND EMBROIDERY

We print all our products locally in Austria and use ink types and printing processes with a low environmental impact, without phthalates, non-PVC, water-based, compliant with environmental and organic standards.

For all embroideries we use a GOTS certified Tencel thread. Tencel is a plant based, renewable material and it has a soft touch. The Tencel threads are being manufactured in the EU and all our T-shirts and Sweatshirts are embroidered in Austria.